42 Days of Darkness
Series
42 Days in Darkness (2022)
Turning a notorious Chilean disappearance into a premium drama with local weight and global true crime appeal.
(Strategy)
The strategy positioned 42 Days of Darkness as a major Chilean series, balancing respect for a real-life tragedy with the scale of a premium drama. In Chile, messaging recognized the case’s impact. Internationally, it highlighted the suspense of a disappearance that begins as a kidnapping and leads to an unexpected twist, tapping into global appetite for dramatized true crime.
(Direction)
The creative leaned into restrained true crime aesthetics, using moody color palettes and stark composition to signal tension. The trailer built suspense through controlled pacing and minimal sound design, centering on the unfolding twist. The campaign earned a Silver award for Best Drama Promo.
(Results)
Regional Hit
Netflix Top 10
Silver
Drama Promo
