Belascoarán
Series
Belascoarán (2022)
Positioning a beloved literary detective within a vibrant 1970s Mexico City to spark nostalgia at home and intrigue globally.
(Strategy)
The strategy leveraged the legacy of a Mexican literary classic to connect with local audiences through nostalgia, cultural references, and the texture of 1970s Mexico City. Globally, it highlighted the clever reinvention of detective tropes, distinctive characters, and a richly rendered city that felt as central as the mystery itself.
(Direction)
The creative unlocked the bold colors, street energy, and sonic identity of 1970s Mexico City, blending retro style with unconventional crime storytelling. A curated street soundscape anchored the campaign, culminating in an award finalist teaser recognized for its standout sound design.
(Results)
Regional Hit
Netflix Top 10
Awards
Best Sound Design
