Belascoarán
Series
Belascoarán (2022)
One of the greatest ever goes in front of the camera and the screen to look back on his legacy amidst the backdrop of a nation in turmoil.
(Strategy)
Leverage Brazil’s deep emotional connection to Pelé, using his final on-camera reflections and iconic archival moments to humanize the legend and reinforce his legacy. In Brazil, messaging thoughtfully addressed the dictatorship context; globally, it focused on universal themes of greatness, identity, and cultural impact to broaden resonance.
(Direction)
The creative direction paired intimate present-day reflections with powerful archival match footage. Key art and photography focused on Pelé’s iconic presence with reverence, while trailers and teasers balanced personal legacy with triumphant football moments for both Brazilian and global audiences.
(Results)
Regional Hit
Netflix Top 10
Cultural Moment
Brazilians shared their
New clients
15
New clients
15
